About
I build financial models and analytical tools around how a business earns, spends and grows.
I’m an economist and business strategist with 15 years of responsibility for commercial and financial results. Since 2022, I’ve worked independently with founders and established businesses through Anastasia Nikolaeva Consulting.
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At Leroy Merlin, MediaMarkt and OZON, I was responsible for category P&Ls, plans and forecasts. I built financial models for supplier negotiations and used them to assess pricing, margins and commercial decisions.
Later, as CCO and CBDO at Transcertico, an international logistics company, I reshaped its commercial strategy and built its financial analytics and forecasting system almost from scratch. We moved beyond cash flow to examine P&L, operating metrics and the drivers of performance.
I also built its IT department and led process automation. That combination of financial analysis and operating experience shapes the models I build for clients today.
UDD Ventures · Chile
As a mentor in the UDD Ventures network, I help founders work through pricing, revenue streams, customer acquisition and the economics of growth. We use financial modeling to understand what needs to work for the business to scale.
UDD Ventures mentor network (opens in a new tab)ITMO University
I work with ITMO as a guest lecturer and external expert. I’m preparing lectures in Business Planning in FinTech and Analytical Communication and Data Visualization for its master’s program in digital finance.
Digital Finance master’s program (opens in a new tab)I develop Stavia Models to help startup founders build financial models and understand the business behind the numbers. It connects pricing, acquisition, costs and funding needs, so founders can explore scenarios and make informed growth decisions.
Through AI Hub, I help businesses and entrepreneurs put AI to practical use. The work combines consulting and training: choosing useful applications, fitting them into everyday workflows and helping people work confidently with the tools.
See how this experience translates into client work.
Explore the case studiesFree 30-minute introductory call
Send me a few lines about what you are working on and the decision you need to make. I’ll suggest the next step, including a free introductory call if it would be useful.
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