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Hi, I'm Anastasia Nikolaeva
—an economist, business strategist, and entrepreneur with extensive expertise in financial modeling, market analysis, and strategic business consulting.
My professional journey has taken me through leadership roles across diverse industries—from retail and e-commerce to international logistics and technology startups. This varied experience has deeply shaped my approach to financial modeling and strategic advisory. Rather than viewing finance in isolation, I integrate a comprehensive perspective, considering strategic alignment, commercial viability, client engagement, and investor relations.
Throughout my career, I've held significant commercial and financial positions such as Category Manager at Media Markt and OZON, CCO and CBDO at Transcertico, CFO of WhiteWater.guide, a startup focused on outdoor sports technology. In these roles, I've been directly responsible for strategy formulation, operational execution, and financial planning—achieving significant growth and operational efficiency for my teams and clients.
In 2022, I founded Anastasia Nikolaeva Consulting to empower startups and mid-sized businesses with actionable insights and practical tools for international market expansion. Recognizing the gap between traditional financial modeling and real-world strategic execution, I developed innovative financial model templates that serve as dynamic "playgrounds" for entrepreneurs. These tools enable users to rigorously test hypotheses, evaluate strategic decisions, and forecast the economic and financial impacts of their choices clearly and intuitively.
My mission is to bridge the gap between finance and strategic business management. Whether through my tailored financial model templates, strategic consulting services, or educational content, my goal is to equip entrepreneurs and business leaders with the confidence and clarity needed to navigate complex business environments successfully.
Beyond consulting, I actively share insights and analyses on my website, Telegram channel, LinkedIn, and YouTube, where I explore global economic trends, startup finance strategies, and practical tips for entrepreneurs. This continuous exploration and sharing underscore my commitment to fostering informed, strategic, and resilient businesses.
Let's connect and explore how we can bring clarity and strategy to your business ambitions.
Connect on LinkedIn | Explore Financial Models
—an economist, business strategist, and entrepreneur with extensive expertise in financial modeling, market analysis, and strategic business consulting.
My professional journey has taken me through leadership roles across diverse industries—from retail and e-commerce to international logistics and technology startups. This varied experience has deeply shaped my approach to financial modeling and strategic advisory. Rather than viewing finance in isolation, I integrate a comprehensive perspective, considering strategic alignment, commercial viability, client engagement, and investor relations.
Throughout my career, I've held significant commercial and financial positions such as Category Manager at Media Markt and OZON, CCO and CBDO at Transcertico, CFO of WhiteWater.guide, a startup focused on outdoor sports technology. In these roles, I've been directly responsible for strategy formulation, operational execution, and financial planning—achieving significant growth and operational efficiency for my teams and clients.
In 2022, I founded Anastasia Nikolaeva Consulting to empower startups and mid-sized businesses with actionable insights and practical tools for international market expansion. Recognizing the gap between traditional financial modeling and real-world strategic execution, I developed innovative financial model templates that serve as dynamic "playgrounds" for entrepreneurs. These tools enable users to rigorously test hypotheses, evaluate strategic decisions, and forecast the economic and financial impacts of their choices clearly and intuitively.
My mission is to bridge the gap between finance and strategic business management. Whether through my tailored financial model templates, strategic consulting services, or educational content, my goal is to equip entrepreneurs and business leaders with the confidence and clarity needed to navigate complex business environments successfully.
Beyond consulting, I actively share insights and analyses on my website, Telegram channel, LinkedIn, and YouTube, where I explore global economic trends, startup finance strategies, and practical tips for entrepreneurs. This continuous exploration and sharing underscore my commitment to fostering informed, strategic, and resilient businesses.
Let's connect and explore how we can bring clarity and strategy to your business ambitions.
Connect on LinkedIn | Explore Financial Models