Marketplace · Financial modeling
Marketplace financial model: three revenue models, step by step
Connect seller and buyer acquisition to completed orders, transaction fees, memberships, advertising, costs and cash flow.
Updated 24 September 2026
Blog
Business and financial models
Practical articles on business decisions, startup economics and the financial logic behind them.
Featured articles
Mobile app · Monetization
Mobile app financial model: subscriptions, ads and in-app purchases
Compare subscriptions, in-app advertising and in-app purchases, and connect each model to customer and revenue forecasts.
Updated 24 September 2026
Startup · Financial modeling
How to build a flexible financial model from your roadmap
Connect launch milestones to hiring, acquisition, revenue and cash—and test how a delayed milestone changes the funding need.
Updated 24 September 2026
Startup · Chile
Start-Up Chile accelerator: programs, funding and how to apply
Compare Build, Ignite and Growth, check the latest confirmed application status, and plan the budget and runway for a credible application.
Updated 24 September 2026
Service business · Financial modeling
Beauty salon financial model: capacity, services and cash flow
Forecast appointments from staffed capacity and occupancy, then connect service mix, retail sales and opening costs to profit and cash.
Updated 24 September 2026
B2B SaaS · Financial modeling
B2B SaaS financial model: subscriptions, sales channels and cash
Connect website, inbound and outbound acquisition to customer cohorts, recurring revenue, sales capacity and cash.
Updated 24 September 2026
Startup · Valuation
Early-stage startup valuation: VC method, scorecard and dilution
Compare VC and scorecard methods, then test the price against cash needs, future dilution and founder ownership.
Updated 24 September 2026
Startup · Financial modeling
Startup financial model: adapt the drivers for apps, SaaS and marketplaces
Use a shared financial core with the right operating drivers for mobile apps, B2B SaaS and marketplaces.
Updated 24 September 2026
Startup · Capital allocation
Can a tech startup pay dividends? Model the decision and the cash
Decide when a payout fits the strategy and model the profit, cash buffer, approvals and payment timing.
Updated 24 September 2026
AI product · Unit economics
How to calculate AI API costs and unit economics
Turn requests, tokens and model prices into AI cost per active user, plan-level gross margin and practical usage limits.
Updated 24 September 2026
AI industry · Business models
Generative AI value chain: costs, revenues and global ecosystems
Map compute, cloud, models, platforms, applications and services to the money each layer spends and earns.
Updated 24 September 2026
Service business · Financial modeling
How to build a financial model for a digital marketing agency
Forecast retainers, projects and media-management fees from a sales funnel, delivery capacity and cash collections.
Updated 24 September 2026
SaaS · Pricing and cash
SaaS pricing, tiers and billing: build a financial model
Test plan mix, annual discounts, revenue recognition, collections and margin before changing a SaaS price page.
Updated 24 September 2026
Startup · Fundraising
How much capital should your startup raise?
Connect a funding round to milestones, monthly cash burn, working capital, contingency and the ownership it costs.
Updated 24 September 2026
Fleet business · Financial modeling
How to build a car rental financial model
Connect fleet purchases, rentable days, segment pricing, maintenance, debt and resale value in one cash forecast.
Updated 24 September 2026
Startup · Investor communication
Connect market size, business model and projections in a pitch deck
Make TAM, SAM, SOM, pricing and the customer forecast describe the same reachable opportunity.
Updated 24 September 2026
SaaS · Unit economics
SaaS unit economics: calculate LTV and CAC by sales channel
Compare self-service, inbound and outbound acquisition on gross profit, sales cost, retention and payback.
Updated 24 September 2026
Startup · Cap table
How founder and investor shares change across funding rounds
Build a cap table that shows new shares, option pools, investor ownership and founder dilution at each round.
Updated 24 September 2026
Food service · Financial modeling
Coffee shop financial model: capacity, sales and opening cash
Forecast takeaway and seated orders from throughput, occupancy, product mix, labor and startup investment.
Updated 24 September 2026
E-commerce · Financial modeling
Online store financial model with seasonality
Connect organic and paid traffic to orders, assortment margin, inventory and seasonal cash needs.
Updated 24 September 2026