Friday, December 15
Financial Model for SaaS Product: 3 Ways of Customers Acquisition
If you are developing a SaaS product for the B2B segment, relying solely on marketing for sales might not be feasible. The more complex and costly the product, the greater the involvement of the sales department. When constructing a financial model, it’s crucial to account for manager costs, a lengthy sales cycle, and reflect all of this in the Customer Acquisition Cost (CAC) calculation. The primary sales approaches for a B2B SaaS product include self-service, inbound sales, and outbound sales. We’ll guide you step by step on forecasting the number of clients, revenue, and expenses for each scenario and teach you how to create a dynamic financial model in Excel/Google Sheets.