Market analysis is a key tool utilized by companies to comprehend and assess the environment in which they operate. Identifying the target audience for our product, understanding their lifestyles, tracking shifts in their preferences, gauging their size, recognizing existing market players and their activities, identifying barriers, and understanding regulatory peculiarities—all of these factors continually influence businesses. Market analysis serves the purpose of grasping these dynamics, enabling the formulation of a strategy that leads to profitability within this specific environment.