To establish a viable business with real profitability and capitalization, it is crucial to have a clear understanding of the company's income and expenses. How much investment is needed to launch the project and reach the break-even point? When will the company start generating profits, and when will the investments be recouped? How profitable can the project be, and what is the potential future capitalization of the company? Answers to these and other questions can only be provided by constructing a financial model. It offers a systematic view of the company's financial health, enabling precise forecasting of revenues and expenses, and identification of potential growth points.