This Digital Marketing Agency Financial Model offers a comprehensive approach to budgeting, revenue planning, and profitability analysis. Suitable for both new and established agencies, it covers:
Multiple Revenue Streams: Recurring retainers, project-based fees, and ad spend markup
Automated Monthly Forecasts: Track new clients, churn, and upsells in real time
COGS & Overhead Segregation: Distinguish direct service costs from general operating expenses
Staffing & Capacity Planner: Calculate headcount requirements based on active clients or projects
Scenario Analysis: Instantly test different pricing, growth, or channel strategies
User-Friendly Format: Simple inputs and prebuilt formulas in Google Sheets—no advanced macros needed
Keep your financial data organized, present professional reports to stakeholders, and make data-driven decisions that support sustainable growth.