Plan your mobile application’s finances with three monetization streams—Subscriptions, Advertising, and In-App Purchases—using a flexible and user-friendly template designed for startup founders and investors. Choose from S, M, or L options based on your needs:
"S" option:
Revenue Forecast by three core mobile app monetization methods (Subscriptions, Ads, IAP)
User Acquisition planning via organic and paid channels.
Referral Factor: Measure the potential of user-driven referrals
Auto-Calculation of required investments and breakeven point
Roadmap-Driven revenue and expense generation
Separate Tabs for input data
Automated P&L, Cash Flow, and Balance Sheet creation
Dynamic Indicators: set growth rates for key metrics
Charts with visualization of top mobile app's KPIs
Compare Monetization Models to identify the best commercial strategy
"M" option:
All features of "S" option
Unit Economics calculation for the mobile app
5-Year revenue and profit forecast, with annual breakdown
Ready-to-Use tables and charts for investor pitch decks
"L" option:
All features of "M" option
Investor Dashboard showing key metrics, revenue–market size linkage, capital requirements, and valuation in one view
Automated Capital Requirements for multiple funding rounds
Valuation using several early-stage startup methods
Cap Table: ownership stakes and their evolution across investment rounds
Dividend Calculations: set your policy and calculate distributions per shareholder
ROI Forecast for investors under various exit scenarios
Use this Google Sheets template to streamline financial modeling, optimize your mobile app’s monetization strategy, and present a professional forecast to stakeholders or VCs.